Hhgregg honors heroes with omnichannel campaign

Hhgregg is partnering with Maytag once again on an omnichannel giveaway that honors everyday American heroes.

The retailer and appliance-maker will honor 10 deserving Americans who have had a profound impact on their community. Each hero will receive a free Maytag appliance and an Hhgregg gift card to thank them for their commitment. Additionally, hhgregg and Maytag brand are giving away appliances every day in May at hhgregg.com.

“As Memorial Day approaches, we are partnering for a second straight year with Maytag brand to celebrate not only the heroes who serve our country, but those who serve their local communities,” said Chris Sutton, VP of marketing at Hhgregg. “Their dedication and valiance provide daily inspiration and deserves to be recognized as we approach this special time of year.”

This year Twitter and Instagram play a key role in the promotion. Hhgregg invites customers to salute their personal heroes by uploading photos to Twitter or Instagram using #HHGhero and #entry now through May 18 These posts will nominate the hero for a chance to win a Maytag appliance throughout the month of May. Each day, Hhgregg’s online community can vote atwww.hhgregg.com/hero for a deserving hero to win. The top seven nominees will be highlighted during the last week of May for a chance to win a Maytag® appliance of their choice plus a $100 hhgregg gift card. Hhgregg and Maytag brand are also giving fans an opportunity to win over $45,000 in appliances daily at www.hhgregg.com/maytag.

Founded in 1955, Indianapolis-based Hhgregg is a multi-regional retailer with 226 brick-and-mortar stores in 20 states.