Marketing Tactics

Gap Inc. is teaming up with popular TV host Ellen DeGeneres and her lifestyle brand ED on a unique fashion range that is designed to empower girls.

The new collection, GapKids x ED, will be an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things, the company says. The collection will be available for purchase starting Aug. 17 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

New York -- Hip online eyewear retailer Warby Parker continues its brick-and-mortar expansion. The company has opened its 12th store to date, in Chicago’s Lincoln Park neighborhood.  

The 2,200-sq.-ft. store is Warby Parker’s first permanent location in the Midwest. It joins locations in cities across the nation, including such as New York, Miami, Dallas and Los Angeles.

New York -- An early Easter that drew shoppers into stores in March and slowing economic growth helped cut into retailers’ April sales results.

At Costco Wholesale Corp., April same-store sales were flat, slightly below analysts’ estimates, primarily due to the strong U.S. dollar and lower gas prices. Sales at U.S. stores increased 2% for the four weeks ended May 3. Internationally, sales fell 4%.  

Total revenue inched up 2% to $8.75 billion.

New York -- H&M will open its largest store in the world, in Manhattan’s Herald Center, on May 20. The 63,000-sq.-ft. store, located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge, will be the fast-fashion giant’s 13th location in Manhattan. To celebrate opening day, music superstar John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet.

By Bobby Koscheski, ACI Worldwide

EMV compliance is coming and when it hits, it will change the way payments happen across America. Today, when consumers make non-cash purchases at any number of their favorite merchants in the U.S., they stand in front of payment terminals, swipe their cards and follow the on-screen prompts. EMV will require new payment processes that, while seemingly small to those instituting the change, require a shift in behavior that could feel monumental to consumers.
 

Austin, Texas -- Whole Foods Market on Wednesday announced plans to debut a new store format targeted at millenials. The company said the stores are expected to begin opening next year, and the expansion will be “fairly rapid.” It did not reveal the name of the new banner.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Spring is in full swing, and PetSmart wants its customers to celebrate new beginnings by adopting a new pet.

The retailer will be hosting a national adoption weekend between May 15 and May 17 at all PetSmart stores. More than 3,000 animal welfare organizations will be on-site at all 1,400 PetSmart stores in the United States, Canada and Puerto Rico to help customers find the perfect furry companion.