RetailMeNot partners with Swirl Networks on beacon-powered in-store offers

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.



The partnership enables more of RetailMeNot's retail and brand partners to engage high intent shoppers by delivering compelling offers to consumers while they shop in specific areas of a brick-and-mortar store. The company will begin to offer Swirl's platform and beacon hardware to its existing retail and brand partners, allowing them to take advantage of a powerful in-store marketing capability.



"With mobile commerce proving to be one of the most exciting new chapters of the RetailMeNot story, we have the ability with Swirl's beacon marketing platform to help more retailers and brands engage, influence and encourage millions of our users to shop smarter than ever when using their mobile device to save money on their purchases," said Cotter Cunningham, CEO and founder, RetailMeNot. "As we continue to see how important our mobile audience is to retailers, we are excited to partner with Swirl as we continue to explore how beacon technology makes the in-store shopping experience even more meaningful and valuable for consumers."



Swirl's platform leverages Bluetooth Low Energy beacons to trigger delivery of highly targeted and relevant digital promotions directly to consumers' smartphones while they shop in stores. The Swirl platform is already being used by many retailers to power in-store mobile experiences across North America.