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H&M to open its largest store ever in N.Y.


H&M is making a big statement in Manhattan.

The Swedish fast fashion retailer will open its largest store in the world, in Manhattan’s Herald Center, on May 20.

The 63,000-sq.-ft. store, located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge, will be the fast-fashion giant’s 13th location in Manhattan. To celebrate opening day, music superstar John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet.

The new H&M, which boasts a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue, will showcase all of the retailer’s lines, including its home collection and have a special shoe department for women and men. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30-ft. high atrium on the second level. The store will also feature two main street entrances.

The U.S. continues to be one of H&M's most important expansion markets since its first store opened on New York's Fifth Avenue 13 years ago. The retailer currently operates 361 locations across the country.

The H&M (Hennes & Mauritz) Group has around 3,500 stores in 57 markets including franchise markets.

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