Marketing Tactics

The way retailers light their stores is experiencing a major transformation as more and more retailers adopt LED lighting solutions. The experts at PowerSecure Lighting (powersecurelighting.com) spoke with Chain Store Age about LED lighting trends and LED retrofits.

What is the biggest trend you are seeing in retail lighting?

The shift to LED lighting.

Doughnuts may be required to spend some time in the proofer, but when it comes to sustainability, the proof is in the doughnuts, at least those that are served at a growing number of Dunkin’ Donuts 18,000-plus locations.

The rise of Dunkin’ Brands sustainability initiative was presented by the company’s senior director of global design and construction services, John Herth, and director of corporate responsibility, Christine Riley Miller, at the SPECS session, “Sustainability the Dunkin’ Brands Way.”

At the end of 2014, the company launched Dunkin’ Donuts (DD) Green Achiev

Canada represents a dynamic market for U.S. retailers looking for store expansion opportunities.

A look at brands and categories that are growing

I read CSA editor-in-chief Marianne Wilson’s recent “From the Editor’s Desk” column (page 8, March 2015 issue, Chain Store Age) with great interest. Her piece — “The store is back (even though it never left)” — touched on the topic of brick-and-mortar retail expansion and “the relevance of offline retail in an omnichannel world.”

The article got me thinking in more detail about the retail expansion we are seeing in 2015. What brands are growing?

London - Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket. According to the latest Retail Social Media Benchmark results from eDigitalResearch, since the introduction of the new social media shopping functionality, Amazon has added 700,000 new followers to its U.K. Twitter account in the past six months, bumping them up to second overall, just behind leaders Topshop.

A shopping center owner is rolling out an innovative, universal loyalty card

Have you heard of the LOC Card?

When the International Council of Shopping Centers opens the doors of the Las Vegas Convention Center on May 17 to retailers and shopping center attendees from around the globe, it will unveil a lineup of newly built, underway and redeveloped properties ripe for deal-making.

Leasing interest at RECon 2015 is expected to be high, this despite naysayers who have predicted the demise of the shopping mall. Not likely, say those in the know.

San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.

Chicago – Customers at malls are actively posting via social media, but leaving out information that could help mall-based retailers. According to a new study from location-based social media monitoring firm Geofeedia, 91% of mall-based social posts lack relevant hashtags and/or keywords, and 8% of posts only contain photos or videos.

Elmwood Park, N.J. – Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.

“As an online vendor, we are sensitive to the effectiveness of promotions,” Michael Cramer, founder and CEO of Adagio Teas, said during an exclusive interview with Chain Store Age. Adagio Teas operates three stores in the Chicago area as well as a global e-commerce site.