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DLC Management partners with LOC Card for customer loyalty


Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.

With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.

“By partnering with DLC Management, the LOC Card is extending its reach to consumers and merchants,” said Jack Kennamer, CEO at LOC Enterprises. “The participating merchants recognize that their customers want to simplify the management of their shopping and rewards program subscriptions and are stepping to the front to deliver on customer expectations.”

LOC Cards are available at participating DLC merchants and are activated with a single scan, which automatically enrolls the customer in that merchant’s loyalty program — with no forms to fill out — again, saving time at the register. Customers can then visit to manage their preferences and monitor their rewards from each loyalty program to further tailor their LOC Card experience.

“We view this exciting new partnership as another way to add value for our clients,” said Daniel Taub, COO of DLC Management Corp. “The streamlined solution provided by LOC Card enhances the shopper experience, which is something every retailer in the industry is looking to achieve right now. In doing so, we’re providing another tool to help our retailers succeed.”

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