Marketing Tactics

Teen retailer rue21 is collaborating with a youth nonprofit to make a positive impact on the lives of its customers.

The company announced it is partnering with Together We Rise, a nonprofit dedicated to transforming the way youth navigate through the foster care system in America. The collaboration is a new addition to rue21’s philanthropy initiative, rueGIVESback.

A new retail brand called Main & Vine is entering Kroger’s extensive store portfolio soon and it could spell more trouble for Whole Foods and other competitors.

A Web site for the new concept is filled with beautiful photos of fresh products and bills the store as a place, “where eating is healthy, affordable and fun!” The site does not offer an indication of when the store will open other than soon.

Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.

Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

National Fetch It Day is the name PetSmart has given an online promotion with an across the board discount to incentivizes shoppers to pick up their order in store.

A new retail brand called Main & Vine is entering Kroger’s extensive store portfolio soon and it could spell more trouble for Whole Foods Market and other competitors.

A website for the new concept is filled with beautiful photos of fresh products and bills the store as a place, “where eating is healthy, affordable and fun!” The site does not offer an indication of when the store will open other than soon.

I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.

Click and collect services are designed to provide an omnichannel shopping experience that combines the simplicity of ordering online and the immediacy of in-store pickup. But according to the Washington Post, this holiday season many retailers’ click and collect offerings have left much to be desired. [Washington Post]

In the final push to capture last minute sales, Macy’s has resorted to giving away $4.5 million in cash to customers at its stores across the country.

The promotion, which was not offered last year, was announced in a press released distributed at noon on Saturday, Dec. 19. The company said it would distribute $10 gift cards to the first 250 customers at 600 of its stores from Sunday, Dec. 20 through Tuesday, Dec. 22. The cards are only redeemable in store and must be used during the three day promotional window.