Marketing Tactics

Tommy Hilfiger is giving European customers a new way to connect with its brand.    The specialty apparel retailer joined forces with PredictSpring to launch a mobile app targeting the European market. The app will enable consumers in 17 countries to log into their Hilfiger Club loyalty accounts, and receive personalized messages, promotions and event invitations.  

Authentic Brands Group has taken a 51% stake in Frye, one of the nation’s oldest footwear brands, with an eye to expanding its footprint.   ABG will co-own the brand in partnership with Global Brands Group Holding Limited, from whom it acquired the stake. This is the first time ABG and Global Brands, who have had a long history of collaboration, co-own a brand.   

Starbucks Coffee Company is going big in the Windy City — in a space that is currently to home to one of the city’s iconic retail flagships.    The coffee retailer will open a four-level, 43,000-sq.-ft. Starbucks Reserve Roastery on Michigan Avenue in Chicago in 2019, in the building currently occupied by Crate & Barrel. The home goods chain, which has operated a store on the site for 27 years, is expected to close its door in early 2018.   

A home improvement start-up with a green conscience is expanding out of its Austin, Texas, hometown.    TreeHouse will open the nation’s first-ever net-zero energy store on June 1, at The Hill, a shopping center in Dallas. The store will be the retailer’s second location, but not for long. An additional store, planned for the Plano area, is due to open this fall.   

Ethically sourced bridal and fine jewelry retailer Brilliant Earth is expanding its brick-and-mortar footprint.    The company has just opened a location in the Georgetown section of Washington, D.C. The showroom utilizes an appointment model designed to provide a high-touch, personalized experience for every customer.  

Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty.    While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. Kearney.    

Much like 2016, the first quarter of 2017 has seen a slow start to consumer spending. However, just like last year, this is expected to be a temporary setback. Strong consumer confidence and income growth have set the stage for a spending bounce back in the second quarter.   

Not only is coupon app usage increasing, but discounts received via mobile devices are influencing where consumers decide to shop.    Mobile coupon usage has increased 42% from 2016, while in-store shopping rewards app usage has increased 34% during the same time period. More importantly, the discounts received via smartphone or other mobile devices are influencing where 67% of consumers decide to shop.