Marketing Tactics

New York -- The Howard Hughes Corp. announced that Andrew Schwartz has been hired to lead the newly created Global Strategic Partnerships Group as senior VP. He will be responsible for identifying and securing new corporate partnerships across the company’s sought after portfolio that spans from New York to Honolulu, the new division will play an important long term role for the growing company.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

Delhaize America is joining other retailers in announcing it will work with suppliers to reach a 100% cage-free shell egg assortment by 2025.

Von Maur Department Store is doubling down in Minnesota.

The family-owned company will open a 140,000-sq.-ft. store at the Rosedale Center in St. Paul. Scheduled to open fall 2018, the store will be the retailer’s second location in Minnesota. Construction is due to begin in spring 2017.

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.

Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

Samsung Electronics America has opened what it describes as a “living lab” and “digital playground” in the Meatpacking District of Manhattan.

Albertsons is joining other major retailers in working with its suppliers toward a goal of sourcing only cage-free eggs for its store operations.

The company, among the first and largest in the conventional retail grocery sector to make such a commitment, is making the move not only as part of its ongoing commitment to animal welfare but also in response to customer buying habits.

Chattanooga, Tenn. -- CBL & Associates Properties announce locations for the second phase of Fisher-Price play areas to be installed as part of a multi-year, multi-property partnership, which was announced fall 2015.

The play areas will resemble a larger-than-life Toy Box featuring iconic brands like Thomas & Friends, Little People and more. These exclusive attractions will be brought to life by PLAYTIME, LLC, long-time partner of CBL.