Marketing Tactics

Marbles: The Brain Store
Deals in “Mind” Games

Brain fitness might seem an unusual specialty for a retailer, but it’s proved a sweet spot for Marbles: The Brain Store.

Founded by Lindsay Gaskins and Scott Brown, the Chicago-based retailer sells games and other items designed to stimulate the brain. It made its debut in 2008, with a kiosk in a local mall. People were intrigued, but they wanted a more engaging shopping experience, said marketing director Hallie Steube.
Stores Still Matter (A Lot)
It wasn’t all that long ago that the industry was embroiled in the “bricks versus clicks” debate. On one side were the traditionalists, who were sure that online shopping would never really catch on (much less ever occur on a phone). On the other side were the true believers, who had stores going the way of the dinosaur in no time flat.

Macy's springs into action with flower show

Macy’s is ushering in the spring promotional season by celebrating America'as vast and varied landscapes at the 2016 Macy’s Flower Show.

The show will sprout to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.
Trademark under contract to purchase land for mixed-use development expansion

Fort Worth, Texas -- Trademark Property Co. announced that it is under contract to purchase 3.5 acres of land adjacent to its 278,000-sq.-ft. WestBend mixed-use development in Fort Worth, Texas. The parcel is located on University Drive immediately south of WestBend, along the Trinity River.
Pier 1 Imports sales better than expected

Customers responded favorably to holiday promotions at Pier 1 during the fourth quarter and the retailer is poised for an even better spring now that it plans a return to TV advertising.
Dick's celebrates its in-store Olympians

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.
Trendspotting: ‘Click & Mortar’ Rush Precipitates New Environment, Solutions

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”
Produce is star of the show at Kroger’s new retail concept

Kroger puts produce front and center at its new grocery store concept, Main & Vine, which also boasts a large bulk-bin area and an event center where cooking demonstrations take place. The store, in Gig Harbor, Washington, capitalizes on Kroger’s centralized buying and distribution power to keep prices affordable on produce and staples, according to the Columbus Dispatch. [Columbus Dispatch]
Bridgestone Retail goes for gold with former Olympian

The 2,200 unit Bridgestone Retail Operations chain of automotive stores is drawing inspiration from a gold medal winning Olympic sprinter to help accelerate its performance.
Dick's Sporting Goods celebrates its in-store Olympians

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.
Does America really need this store?

A new retail concept called The Mint Shack is the latest example of how the narrowest of consumer interests can be served with a digital presence — one that can also expand to a physical presence.

A first-of-its-kind website focused on all things mint. The Mint Shack has a simple philosophy, according to owner Scott Crillo, find the best mint products — from taste to color — and offer them under one roof at a fair price.
Retail circular advertising trends, February 2016

Market Track compared retail circular advertising in February 2016 vs. February 2015 and noted trends occurring across top retail chains.

Kohl’s added four comparable circulars in February 2016, promoting mainly short duration sales like “50% Two-Day Sale,” “Doorbusters,” and “Make a Point to Shop.” They attempted to leverage their rewards program with 3X the points during the “Make a Point to Shop” sales.