Mall launches ‘industry-first’ navigation app

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.



The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.



The app, developed in partnership with Meredith Xcelerated Marketing and Spreo, delivers step-by-step navigation and location-based marketing through Bluetooth and WiFi technology. Shoppers can use the app to:



• Locate stores, restaurants and entertainment options as they shop;



• Plan a shopping trip in advance to navigate the mall quickly and easily; and



• Use the robust functionality to save favorite stores, receive real-time event, sales and promotion information and view seasonal fashion trends.



“Today’s shoppers are all about convenience and personalization,” said Janet Cesario, marketing and sponsorship director, The Mall at Short Hills. “With our new app, we are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience during the holidays and all year long.”



The intuitive app is powered by scalable technology and gives shoppers instant access and navigation to their favorite stores within the mall. Customers also have the option to map a route to shop a group of stores. A ‘Plan It’ functionality creates the most accessible route by listing selected stores in the shortest distance from a current location for quick and convenient shopping.



The Mall at Short Hills also offers several high-tech, customer-focused amenities such as complimentary Wi-Fi that includes real-time retailer promotions powered by StepsAway.