Marketing Tactics

Golfers spread the word about TaylorMade
Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.
Facebook gives users more ways to 'like' retailers
A new collection of five emojis created by Facebook gives users of the social media platform new ways to express themselves that could have huge implications for retailers.

Pinterest appeals most to this age group

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.
Target is winning back shoppers, especially online

Brian Cornell says Target's fifth consecutive quarter of traffic growth is evidence that the retailer is making good progress on itsomnichannel capacity improvements.

For the fourth quarter ended Jan. 30, same-store sales at Target increased 1.9%, driven by traffic growth of 1.3%. This is Target's sixth consecutive quarter of rising same store sales.
Full Service: Q&A with Jim Mikula, president, ImageOne Industries

A diversified service offering that includes interior and exterior signage, lighting, specialty contracting and facilities maintenance gives ImageOne Industries an up-close look at the evolving retail scene. Chain Store Age spoke with ImageOne Industries president Jim Mikula about some of the trends the company is seeing.

What trends are you seeing in retail signage and graphics?
Macy's expanding beauty, discount chains

Macy’s says cold weather in January helped the retailer report a better than expected decrease in same store sales for the fourth quarter even as the company explores an expansion of its off-price and beauty formats.

For the period ended Jan. 30, same store sales fell 4.3%, slightly less than the 4.7% fall it had estimated. Total sales declined to $8.87 billion.
Another record quarter for Home Depot

Atlanta-based The Home Depot reported record fourth-quarter and fiscal year results, as it emphasized "the interconnected customer experience" and rode a recovering U.S. housing market.

The company's fourth-quarter sales were a record $21.0 billion, up 9.5% from the same quarter last year. Net earnings for the three months were $1.5 billion, compared with $1.4 billion a year ago.

Comp-store sales for the fourth quarter were up 7.1%, and up 8.9% for U.S. stores.
Sales, profit drop at Dillard's in Q4

Dillard’s says sales were particularly weak in the Southern states as the department store retailer reported a 35.6% drop in fourth quarter profit.

For the period ended Jan. 30, Dillard's had revenue of $2.07 billion for the fourth quarter, down from $2.1 billion during the same period a year ago. Net income was $130.5 million, or $3.17 per share, for the prior year fourth quarter. Same-store sales declined 2%. Net sales for the fourth quarter were $2.074 billion.
Closter Plaza revitalization brings new line-up of tenants

Closter, N.J. -- EDENS announced that Closter Plaza, located in Closter, New Jersey, will have a new lineup of stores that cater to foodies, fashionistas and families this spring. The openings will coincide with the center's long-anticipated revitalization by leading retail developer.
Petco appeals to new pet parents with omnichannel campaign

Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.
Here's one reason why L Brands is hot

Retailers of women’s intimiate apparel are poised to benefit from a shift in how millennials approach the bra-buying process.

According to the 2015 Bra Journey Insights report from global information company the NPD Group, the way millennial women shop for and select bras differs significantly from the behavior of older generations.
Majority of former CVS Health cigarette buyers applaud no-sell decision

CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products.