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Marketing Tactics

  • Study: Native ads outpace traditional marketing efforts

    Native advertising is significantly spurring in-store traffic — at a more cost-efficient rate — compared to traditional display advertising.  

  • One Kings Lane to try out brick-and-mortar

    Online home furnishings and decor retailer One Kings Lane is set to open its first store, a summer pop-up.   The 3,500-sq.-ft. space will be located in the upscale resort town of Southampton, New York. It will be open Memorial Day weekend through Labor Day weekend, and offer an “immersive lifestyle experience,” the company said.  

  • Bobbi Brown opening lifestyle shop

    Lord & Taylor has entered into a partnership with make-up icon Bobbi Brown.   The department store retailer appointed Brown as creative consultant, and has launched an in-store shop concept, justBobbi, at select Lord & Taylor locations, including its Manhattan flagship, and online. The initiative is the first Brown has entered into since her recent departure from Bobbi Brown Cosmetics, which she founded in 1991.  

  • Study: Shopping habits differ across generations of shoppers

    There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

  • Missguided, Westfield Stratford City, London

    British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store at Westfield Stratford City mall in London.   Featuring an “on-air” television studio concept, the 20,000-sq.-ft. space delivers a dynamic live stream of real-time content, fashion and inspiration in a bold environment. It reflects the desire of its young, Snapchat-obsessed core audience for the new by offering a constantly changing space that includes plenty of shareable moments.    

  • Retailers launch new push against border tax

    The retail industry is ramping up its efforts against House Republicans’ proposed border-tax proposal.      The National Retail Federation has launched the next phase of a television and digital ad campaign against the tax, which is included in the House Republican tax reform plan.   The campaign features three small retailers who tell their own stories and convey their fears that the BAT would put them out of business.   

  • Report: Snapchat geofilter tracks offline purchases

    A messaging app launched a new lens that could help drive shoppers through retailers’ doors.   Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.  

  • How Struggling Malls Can Find New Life

    The struggles of brick-and-mortar retailers have dominated industry headlines over the past few months with an unprecedented number of store closings announced. However, while the bad news has come from all corners, specialty retailers as well as general merchandisers, it has been department stores that have perhaps attracted the most headlines.  
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