Rue La La carries the news to customers

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.



Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.



Since Rue La La does nearly 60% of its sales on mobile, the retailer fully integrated Rue Now with its mobile app.



"Rue Members love to get fashion inspiration and discover new trends – they just don't have the time to find all the great content available,” said Steve Davis, CEO of Rue Lal La. “Rue La La knows the best bloggers and fashion inspiration out there. We live in that world daily. So, we're helping our members live there with us and we're making it easy for them to do so.”



Retailers are realizing they need to engage consumers in every step of the path to purchase, starting with initial product discovery. In addition, the more a retailer can become a trusted partner in a consumer’s life, the more loyalty (and ultimately sales) they will develop. Rue La La is meeting both those goals with Rue Now.