CBL announces second phase of Fisher-Price play area installations

Chattanooga, Tenn. -- CBL & Associates Properties announce locations for the second phase of Fisher-Price play areas to be installed as part of a multi-year, multi-property partnership, which was announced fall 2015.



The play areas will resemble a larger-than-life Toy Box featuring iconic brands like Thomas & Friends, Little People and more. These exclusive attractions will be brought to life by PLAYTIME, LLC, long-time partner of CBL.



“The Toy Box play areas we opened last year were a huge success,” said Stephen Lebovitz, president and CEO of CBL. “We’re excited to expand this program and give more families the opportunity to connect with these well-loved brands and create lasting memories in our shopping centers.”



In spring 2016, Toy Box play areas will be unveiled at Coastal Grand Mall in Myrtle Beach, South Carolina, Hanes Mall in Winston-Salem, North Carolina, Mall Del Norte in Laredo, Texas and South County Center in St. Louis.