Marketing Tactics

Boston – Lifecycle marketing technology provider QuickPivot has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform. QuickPivot offers a cross-channel marketing platform and marketing services that provide lead generation and nurturing, as well as closed sale, upsell and cross-sell.

Niagara Falls, N.Y. -- Macerich announced that its outlet property Fashion Outlets of Niagara Falls USA will open the doors of its planned expansion on Oct. 23. The new expansion delivers nearly 175,000 sq. ft. and opens with 35 new tenants, and more to come in 2015.

Richardson, Texas -- KDC announced it has agreed to sell land to Look Cinemas to build a 60,000-sq.-ft. upscale dining and movie theatre complex at CityLine, the company’s 186-acre mixed-use project in Richardson, Texas.

Raleigh, N.C. -- Northwood Ravin has announced six new service retailers and restaurants for Bradford, the multi-use development in the northeast corner of Davis and High House Roads adjacent to the desirable Preston neighborhood of Cary, North Carolina.

Brown Shoe Company has invested in Jack Erwin, a men’s brand that offers high-quality, handmade men’s shoes directly to consumers.

“We looked at several companies and Jack Erwin really stood out to us as a great incubator brand with high growth potential and an interesting, new business model,” said Diane Sullivan, CEO, president and chairman of Brown Shoe Company. “Lane and Ariel, the founders, have an unwavering commitment to quality and detail and represent the next generation of business in our industry.”

L'Oréal USA Women in Digital, a program that recruits, supports and promotes female entrepreneurs in technology, has announced the three new companies that have been selected as winners of its 2014 NEXT Generation Awards.

The winners — GLAMSQUAD, Jibo and Shareablee — were honored Thursday evening at an event in New York City hosted by athlete, fashion pioneer, actress and L'Oreal Paris spokeswoman Aimee Mullins, to celebrate both established and up-and-coming female leaders in technology.

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

Bentonville, Ark. -- Walmart on Thursday said it plans to hire 60,000 temporary workers for the holiday season, an increase of nearly 10% from last year.

The discounter also said that current workers who want more hours during the holidays will receive priority.

New York -- Lululemon Athletica signed leases to open two new stores in the Soho section of downtown Manhattan, including its first-ever freestanding store for men, The Real Deal reported.

The men’s store will be located at 127 Prince Street. The women’s store will take space at 125 Prince Street.

Lululemon is on track to open some 45 locations this year.

New York -- The nation’s three largest off-price retailers (TJX, Ross Stores and Burlington) will see above-average growth, in the 6%-8% range, over the next five years, compared with 4% growth for the broader retail industry, according to a new report by Moody's Investors Service. The leaders in the space have thousands of vendor relationships and significant scale, so supply constraints aren't likely to hinder their growth, the report noted.