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Check out L'Oréal’s 2014 NEXT Generation Award winners


L'Oréal USA Women in Digital, a program that recruits, supports and promotes female entrepreneurs in technology, has announced the three new companies that have been selected as winners of its 2014 NEXT Generation Awards.

The winners — GLAMSQUAD, Jibo and Shareablee — were honored Thursday evening at an event in New York City hosted by athlete, fashion pioneer, actress and L'Oreal Paris spokeswoman Aimee Mullins, to celebrate both established and up-and-coming female leaders in technology.

"Each year we build upon the successes of years past, finding new ways to enhance the program and expand the reach and resources we provide to female entrepreneurs," stated Rachel Weiss, VP of digital innovation at L'Oréal USA and chair of L'Oréal USA Women in Digital. "This year's winners are among the best and brightest women in technology, with forward-thinking products that have the power to transform the way consumers interact with the beauty industry."

The L'Oréal USA Women in Digital NEXT Generation Awards are given to three female-founded companies considered game-changers in the technology space that have created innovative business solutions that underscore the needs of the modern day connected consumer. The winners were selected by L'Oréal executives, partners and an advisory board of female leaders in technology that include Arianna Huffington, chair, president and editor-in-chief of the Huffington Post Media Group; Joanne Bradford, head of partnerships at Pinterest; Alexia Tsotsis, co-editor of TechCrunch; and Padmasree Warrior, chief technology and strategy officer of Cisco Systems.

Once selected to join the Women in Digital program, the winners are provided with the opportunity to launch and scale new technologies with L'Oréal brands. In partnership with L'Oréal's NEXT fund, a program to foster go-to-market experimentation across L'Oréal USA, L'Oréal brands will compete internally for the opportunity to work with these top entrepreneurs on their coveted pilots.

As a way to provide mentorship and act as a springboard for these young companies to launch and grow, L'Oréal also grants these entrepreneurs with access to its advisory board, network of venture capitalists and top executives.


GLAMSQUAD — Victoria Eisner, co-founder and chief creative officer: GLAMSQUAD is an app-based beauty provider that delivers professional beauty services to the home or office in as little as an hour's notice.

Jibo — Cynthia Breazeal, founder: Created by Breazeal, a pioneer of social robotics and human robot interaction from the MIT Media Lab, Jibo is the world's first family robot that brings intelligence and helpfulness with heart to the connected home.

Shareablee — Tania Yuki, founder and CEO: Launched in 2013, Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

As part of this year's Women in Digital program, L'Oréal is offering one full scholarship, valued at $15,000, for a woman to learn to code at Hackbright Academy in San Francisco. The first software engineering school created exclusively for women, Hackbright Academy is committed to providing students with a practical skill set and connecting them with the industry relationships they need to succeed. The L'Oréal scholarship recipient will be selected from a class of 40 students admitted to the program for the winter 2015 term.

"As the world's largest beauty company, L'Oréal has the opportunity to put women at the center of our innovation efforts, driving female entrepreneurs to innovate and push the boundaries of knowledge to become leaders in the digital arena," added Weiss. "As our Women in Digital program continues to grow, so will its reach and ability to shift society's mindset around women in technology."

Previous NEXT Generation Award winners and honorees include: Heather Marie of Shoppable, whose patent-pending proprietary technology allows digital media sites and mobile applications to sell third party products using a universal checkout, is now developing an ecommerce platform across all of L'Oréal's brands; Melody McCloskey of StyleSeat, whose online marketplace for stylists and beauty professionals to connect with clients has already raised $14 million in funding , recently partnered with L'Oréal's Professional Product division to bring their entire network of salon owners and stylists on board; and Kelsey Falter of Poptip piloted her social media data analysis technology with L'Oréal and quickly signed on brands among the likes of Yoplait, NFL, Spotify and Budweiser, before being acquired by Palantir, a big data company that's valued at $9 billion.

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