Marketing Tactics

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Canton, Mass. - Dunkin' Donuts has launched its newest mobile payment option, integrating Visa Checkout with its e-commerce site and mobile app as a way to purchase and reload virtual Dunkin' Donuts cards. As part of a new, co-branded campaign titled "Get Stuff Dunkin'," the two companies are offering a special $10 bonus when they load at least $25 on a new or existing Dunkin' Donuts card using Visa Checkout.

Jewelry and accessories retailer Charming Charlie has opened its largest store yet, a three-level, 16,000-sq.-ft. flagship on Manhattan’s Fifth Avenue. Designed in partnership with Callison Architects, Seattle, the store features a two-story, 30-foot tall glass façade and 20-ft. tall double doors in the brand's signature vibrant pink lacquer.

Cincinnati -- Macy’s on Monday announced two more pilot store locations in metro New York City for its new off-price format, Macy’s Backstage. The additional stores brings to six the total number of Macy’s Backstage for launch. All are expected to open in fall 2015 and average about 30,000 sq. ft.

The added locations are at Fordham Place in The Bronx, and Essex Green Shopping Center, West Orange, New Jersey, where an existing Macy’s store will be converted to Macy’s Backstage.

Food Lion has launched a new web site designed to make shopping, saving and planning for dinner easy for shoppers.

Digital design and marketing consultancy Razorfish made two key hires to bolster the capabilities of its rapidly growing commerce practice led by Commerce Strategy head Jason Goldberg.

Jon Reily and Steve White were named vice presidents of commerce strategy and both will report to Goldberg. The hire are said to help the agency meet the increasing demand from clients looking for partners able to combine commerce strategy with world-class delivery to reinvent and digitize their retail channels.

Target has quietly announced its next Lilly Pulitzer: a collaboration with another U.S. designer who will create a collection of new apparel, accessories, pet goods and home furnishings for the retailer.

Target announced on its Bullseye blog this week that it has chosen Adam Lippes to create more than 50 items inspired by buffalo plaid for the Adam Lippes for Target.

San Jose, Calif. – Retail sales dropped 7.6% in May 2015 compared to the same month the prior year. According to the monthly Store Performance Pulse from store analytics provider RetailNext, a 9.8% decrease in traffic and 8.3% drop in transactions drove the sales decline.

Much of these declines were concentrated in the third week of the month, leading to an earlier-than-usual Memorial Day weekend.