Hhgregg woos Chicagoland shoppers with sweepstakes
Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.
In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.
Chicagoland shoppers who participate in the Suit up with Da Bears sweepstakes will be eligible to win game tickets, sideline passes, a chance to participate in the Bear Down flag ceremony and a personalized Chicago Bears jersey. Shoppers enter to win by visiting chicagobears.com/hhgreggsweeps and entering their receipt code and contact information. Three days before each Bears home game, one winner will be selected. In addition to the VIP Bears game-day experience, winners will also receive a full rebate on their purchases at Hhgregg.
All sweepstakes entrants will also receive a 15% discount at the Chicago Bears fan shop. In addition, Hhgregg’s Chicagoland employees will have the opportunity to win a VIP game-day experience of their own.
“Hhgregg and its employees have quickly become a fixture within our community, making the company an ideal partner for the Bears and our fans. We’re especially excited about this unique partnership because it offers our fans, the best fans in the NFL, with the opportunity to win a once-in-a-lifetime experience," said Chris Hibbs, Bears VP of sales and marketing. “There’s no question that Bears fans are passionate about our team and we're excited that Hhgregg is helping us celebrate them.”
Also as part of the partnership, Bears kicker Robbie Gould, will host video blogs and serve as a promotional spokesperson. Gould will create game-day vlogs offering his take on the game. Gould’s content will be featured on The Chicago Sun-Times website and Hhgregg social networks.
“I’m excited to join hhgregg’s team and give fans a behind-the-scenes look at Bears game day,” said Gould. “This is an ideal partnership for Bears fans –— they get the chance to win the ultimate game day experience and maybe get a high five from me pre-game.”
As part of the sponsorship, hhgregg will be a named sponsor of the inaugural Chicago Bears street team, The Chicago Bears Monster Squad powered by Hhgregg. The squad will serve as Bears ambassadors. Interacting with Bears fans, the group will hype up game day attendees, distribute premium giveaways and communicate general team information.
Every Friday will be Bears Friday in Chicago-area Hhgregg locations. Additional partnership details include joint marketing promotions, in-store appearances by Bears personalities, social media and interactive fan engagement via the team's final score announcement, integration within the team's radio and TV programming.
“It’s no secret that Hhgregg is on a mission to help our customers fill their home with happy. Our partnership with the Chicago Bears will also help them fill their game day with happy,” said Jeffrey Pearson, Hhgregg's SVP, marketing. "We’re passionate about engaging in the Chicago-area community and the Bears are unquestionably part of the region’s unique fabric. We’re excited to use this partnership to maximize the Bears’ unique game day experience.”