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Brown Shoe invests in Jack Erwin brand


Brown Shoe Company has invested in Jack Erwin, a men’s brand that offers high-quality, handmade men’s shoes directly to consumers.

“We looked at several companies and Jack Erwin really stood out to us as a great incubator brand with high growth potential and an interesting, new business model,” said Diane Sullivan, CEO, president and chairman of Brown Shoe Company. “Lane and Ariel, the founders, have an unwavering commitment to quality and detail and represent the next generation of business in our industry.”

Ariel Nelson and Lane Gerson started Jack Erwin in 2013 with the goal of providing luxury, handmade men’s shoes for under $200. They offer a limited assortment of styles and materials available exclusively on

“We are thrilled to be working with the incredible team at Brown Shoe Company,” said Ariel Nelson, co-founder of Jack Erwin. “This investment provides us with the unique opportunity to build Jack Erwin using the knowledge and expertise of such a respected industry leader.”

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