Marketing Tactics

Plus-size apparel retailer Torrid is launching a national quest to discover the new full-figured face for the brand.

Casting for the Face of Torrid 2016 kicked off this month at Torrid.com/modelsearch and will be followed this summer with live casting events in five major Torrid markets: Minneapolis, Chicago, Dallas, Philadelphia and Los Angeles.

New York -- Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

Kohl's and Disney's "Frozen" were among the winners at the LIMA International Licensing Awards.

In a ceremony held this week at the Mandalay Bay Convention Center, Kohl's Department Stores received the Retailer of the Year award for its in-store presentation of Frozen.

In addition, Jakks Pacific tied with Playmate Toys' Teenage Mutant Ninja Turtles product line for the win in the Film, Television or Entertainment (Animated) Licensee: Hard Goods category for its Disney Frozen Snow Glow Elsa doll.

The Men's Wearhouse has signed a 10-year agreement with Macy's, Inc. to operate men's tuxedo rental shops inside 300 Macy's stores.

No other terms of the agreement were disclosed.

Doug Ewert, Men's Wearhouse chief executive officer, said: "As the nation's leading provider of tuxedo rental products and services, we are very excited to team with Macy's for the next decade to provide their customers with exceptional tuxedo rental services inside of 300 Macy's stores across the country."

Sidney, Neb. -- Cabela’s Inc. will open a 50,000-sq.-ft. store in Halifax, Nova Scotia. Upon opening, it will become the first Cabela’s location in Nova Scotia and second in Atlantic Canada, joining the Moncton, New Brunswick store opened in May.

The retailer expects construction on the store to begin in 2016, and anticipates a 2017 opening. It will be located in the Dartmouth Crossing development near the intersection of Lakeview Drive and Wright Avenue. North American Development is the developer.
 

Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

Ankeny, Iowa – Casey’s General Store beat Wall Street expectations for profit and revenue during the fourth quarter of fiscal 2015. Net income roughly doubled to $41.34 million from $20.94 million, fueled by a drop in cost of goods sold.

Total revenue fell 14% to $1.65 billion from $1.92 billion, but still exceed analyst estimates.

During fiscal 2016, Casey’s plans to build or acquire 75 to 113 stores, replace 10 existing locations and complete 100 major remodels.

Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.