QuickPivot selects Datawatch to power campaign management tool

Boston – Lifecycle marketing technology provider QuickPivot has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform. QuickPivot offers a cross-channel marketing platform and marketing services that provide lead generation and nurturing, as well as closed sale, upsell and cross-sell.



Datawatch enhances this capability by powering the Report Manager component in QuickPivot's newly launched platform, and provides the backbone of QuickPivot's custom data visualization services. With the Datawatch visual data discovery platform embedded, QuickPivot users can interact with data visualizations that can help them understand in detail how their marketing efforts are working, where and why, or why not.



These initial Datawatch-powered visualizations will include geographic heat maps, channel performance measures, channel activity timelines and custom visualizations to solve unique business needs.