Marketing Tactics

Kohl’s is stepping up again to make summer activities free for families this summer through a partnership with Summerfest.

The partnership will offer educational, fun and creative activities for children of all ages and their families, as well as the opportunity for patrons to gain free admission to the Summerfest festival.

New York - Charming Charlie has unveiled its first New York City flagship store. Situated on Fifth Avenue, the flagship is a showcase for the brand's new store concept, and was designed in partnership with Callison Architects.  

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification.

The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of Visa Checkout on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

San Jose – A new privacy policy which will take effect at PayPal Inc. on July 1 will require users to allow PayPal, its affiliates and service providers to contact them at provided telephone numbers via autodialed or prerecorded call or text message. While the policy prohibits PayPal from sharing user contact information with outside third parties, contracted billing and collection companies are permitted to use customer phone numbers.

The CEO of Best Buy says brick-and-mortar stores are absolutely vital to beating Amazon.com and other retail rivals.

According to MPR News, Best Buy CEO Hubert Joly told students at the University of Minnesota that "the chain's roughly 1,400 U.S. stores allow the retailer to demonstrate new products for customers and deliver the goods faster than Internet-only merchants."

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The Michaels Companies overcame weak same store sales growth to deliver strong profit growth in the first quarter.

The Texas-based retailer reported that for the first quarter ended May 2 its net income increased to $67 million or 32 cents per share from $47 million or 25 cents per share in the prior-year quarter. Net sales for the quarter grew 2.4% to $1.08 billion from $1.05 billion in the same quarter last year. Same store sales increased by 0.3%.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Five Below reported an increase in same store sales and profit for the first quarter in the same week the company opened a new distribution center to support its expansion plans.