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Digital identity solution provider has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

The new product extends’s coverage from niche affinity groups like the military and students to all consumers.’s Marketplace effectively turns shopping into a game, rewarding consumers with increased cash back and special coupons if they fall into a customer segment deemed to be particularly valuable to’s retail partners.

Building on’s eligibility verification platform for affinity groups such as veteran, military, teacher, student and first responder communities, says its Marketplace improves a retailer’s ability to acquire new customers in a more personal way. adds that its Marketplace makes it “extraordinarily easy for membership groups, credit unions, employers and other groups of consumers to connect to’s platform in order to enable their members to receive special rewards from retailers.”

As a part of its gamification strategy, offers four cash back reward levels for shoppers: Basic, Preferred, Premium and VIP. As consumers personalize their account with additional information, verify their affinity group affiliation, respond to surveys, connect to their Facebook account and take game actions each week, they collect points to advance and unlock additional cash back rewards.’s gaming logic rewards consumers for returning to the site, engaging socially and making repeat purchases from retail partners.

“’s Marketplace amplifies the successful marketing programs has created with leading brands like Under Armour and over the last two years,” said CEO Blake Hall. “By leveraging game mechanics along with our unique affinity group verification capabilities, we are empowering all consumers to get the best offers and cash back possible while they shop and enabling retailers to hyper-target specific consumer segments with exclusive promotions that are protected from fraud.”

While is expanding its consumer reach with its new marketplace, the company says its promise to consumers remains the same: “ will continue to guard its members’ data with bank-grade security and members always remain in control of their information. Exclusive retailer promotions offered through will continue to remain protected from user fraud.” is already working with more than 500 Marketplace retailers and advertisers, including Under Armour, Dell, Target, Macy’s, Priceline, Groupon, Wayfair, Marriott, Nordstrom, Columbia, Newegg, Best Buy, Overstock, Jockey, AutoZone, Home Depot, Bloomingdale’s, Blue Nile, Cole Haan, Carter’s, Expedia, Gamestop, Gilt Groupe, GNC, Hertz, Orbitz, KitchenAid, Lego, Ann Taylor, Sephora, Petco, Staples, TOMS, The Limited, Ulta, Walgreens and Walmart.

Shoppers can access offers by registering free at: New users will receive VIP rewards for up to 30 days upon registration.

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