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Marketing Tactics

  • Dick’s Sporting Goods to offer two concepts under new banner

    Pittsburgh – Dick’s Sporting Goods is opening a combination store format.

    The retailer will open its first “All-American Sports Center” on July 23 at McGowin Park in Mobile, Alabama. The concept features a Dick's Sporting Goods and a Field & Stream store in one location under the same roof.  

    Customers benefit from an expanded assortment and the ability to move between the two stores once inside, creating a unique, exciting shopping experience, Dick’s said.

  • Lowe's earns accolades for disaster relief

    Lowe's is getting some recognition for its efforts to aid communities with money, supplies and manpower in times of disaster.

  • Mall Marketing Spotlight: Building Blocks

    This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

  • Staples adds Jonas juice to student initiative

    Staples is injecting a little bit of boy band starpower into its latest promotion aimed on supporting education.

    The retailer is building on its decades-long support of teachers, students and education with a $10 million pledge to support Think It Up, a program launched by the Entertainment Industry Foundation. Think IT Up is a new movement created to inspire students to pursue their passions through student-powered, teacher-led learning projects with support from Staples for Students.

  • Grocery giant Albertsons/Safeway readies IPO

    Albertsons completed its acquisition of Safeway earlier this year to create a $57.5 billion company that now plans to return to public ownership with a major stock offering with implications for trading partners and competitors.

  • Spotlight on Men's Wearhouse CEO

    The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.

    And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.

  • Four Trending Retailers to Watch

    New York -- Blue Apron. Dollar Shave Club. Real Real. Honest Company. All start-ups, all relative newcomers to the retail scene,  and all generating big buzz and sale increases — enough to place them among the top 20 fastest-growing e-retailers in a recent survey. What’s more, they are all pure players (at least for now).

    Here’s a brief snapshot of these four up and comers:
     

  • Sally Beauty takes a turn on the runway

    Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

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