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Maidenform finds fit with glamour girl

10/28/2014

Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.


Erlanger will guide the Maidenform customer, offering tips, picks and styling insight via the brand's website and social media platforms.


"I am so excited about my partnership with Maidenform, a brand whose products I have relied on for years," said Micaela Erlanger. "I identify with the vivacious, confident spirit of the brand, and I am delighted to be representing Maidenform as their new brand ambassadress!"


"We are thrilled to have Micaela join the brand as a Maidenform spokesperson for the upcoming seasons," said Tricia Bouras, vp and general manager of the Maidenform brand. "As we continue our commitment to helping women feel confident while embracing their spirited sexiness, we believe it is important to enrich the shopping experience with an aspirational guide dedicated to inspiring and educating the Maidenform woman on personal style. Micaela's captivating spirit and commitment to fashion align perfectly with our brand vision."


Best known for the array of red carpet clients, including Olivia Munn and Hillary Swank, Erlanger has deep understanding for the importance of foundation pieces. She will share this knowledge with the Maidenform customer, including suggestions for various body types, surviving the holiday season in style, and translating the red carpet looks into everyday life.


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