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Toys “R” Us begins great big promotion


A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

The 80-page Great Big Christmas Book, created as an annual physical and digital resource for wishers and wish-granters, began arriving in homes and will appear in newspapers nationwide on Saturday, Nov. 1. In addition, more than eight million Toys “R” Us customers received a special edition of the book which features a unique cover that children can unwrap just as they would an actual gift.

Promotional offers contained in the book are valid Nov. 2-22 and during that timeframe the retailer is hosting several traffic-generating events called, “Ultimate Wish Saturday.” The events will be an opportunity for kids to revel in building their holiday wish lists, check off their favorite playthings and visit their local Toys “R” Us stores to experience this year’s hottest toys, according to the company.

As for the Great Big Christmas Book, the contents are divided into nine play-themed chapters, such as Dream & Pretend, Sparkle & Shine, Create & Explore, Build & Collect, Action & Adventure, as well as Hot Toys, which showcases the retailer’s Fabulous 15 top picks for 2014. The book also features three pages of coupons.

From a digital standpoint, gift-givers can browse a digital version of The Great Big Christmas Book at where it is possible to filter preferences by age, play theme, licensed character, brand and more. To generate excitement among the social media community, Toys “R” Us will showcase toys and deals found in this year’s The Great Big Christmas Book on Facebook, Twitter and Instagram, using #LetsPlay.

“Each year, millions of kids and kids at heart eagerly anticipate the arrival of The Great Big Christmas Book with crayons and markers in hand, ready to circle their must-haves,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “As children inspect each chapter of this year’s catalog, they can carefully prepare their wish lists and dream about the toys and magical play experiences that await them on Christmas morning.”

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