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Marketing Tactics

  • Study: Retailers should follow ‘five-day rule’ with deliveries

    San Luis Obispo, Calif. – Retailers who want to keep their customers happy and ensure positive word-of-mouth need to follow the “five-day rule” when fulfilling deliveries.

    According to a new study of 13,000 consumers from cloud-based distributed order management solution provider Shopatron, 87% of orders delivered by a retailer or brand in five days or less resulted in the customer becoming a “promoter.”

  • Back to school spending under way

    Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

  • Millennial moms drawn by beacons

    Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

  • New West Elm boasts armory-inspired design

    Brooklyn, N.Y. -- The design of West Elm’s upcoming store was inspired by a armory.

    The retailer will open its ninth New York store on July 23. The 10,600-sq,-ft. store is located at Culver Road Armory, in Rochester.

  • Tumi stores “pop” with LEDs from Solais

    New York -- High-end luggage and accessories Tumi has selected LED lamps from Solais Lighting, a division of PowerSecure International, has its lighting product of record. Tumi has specified Solais’ Xi20 and Xi24 PAR LEDs featuring the company’s VioLight color-enhancing technology.

    Tumi recently installed the LEDs in its store in New York City’s Rockefeller Center.
     

  • Office Depot gears up for autumn

    Office Depot is gearing up for a successful back to school season with a new lineup of essentials for students of all ages.

  • How Starbucks beats the cost of living

    Seattle – Although coffee prices are on the wane, Starbucks Corp. is facing rising wage and rent expenses. The retailer is passing at least some of those costs along to the consumer with higher prices on some beverages.

  • Strategic Retail Advisors selected as broker for Orange County property

    Newport Beach, Calif. -- X Team International announced that partner Strategic Retail Advisors has been selected as a broker for the 81,658 sq. ft. of development surrounding a premium outlet center made up of shops and pads fronting Avenida Vista Hermosa in San Clemente, California.

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