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Marketing Tactics

  • Whole Foods, PBS team up on back-to-school collection

    Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.

  • Books-A-Million plans big Harper Lee promotions

    Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

  • Study: Retailers should follow ‘five-day rule’ with deliveries

    San Luis Obispo, Calif. – Retailers who want to keep their customers happy and ensure positive word-of-mouth need to follow the “five-day rule” when fulfilling deliveries.

    According to a new study of 13,000 consumers from cloud-based distributed order management solution provider Shopatron, 87% of orders delivered by a retailer or brand in five days or less resulted in the customer becoming a “promoter.”

  • Grocery giant Albertsons/Safeway readies IPO

    Albertsons completed its acquisition of Safeway earlier this year to create a $57.5 billion company that now plans to return to public ownership with a major stock offering with implications for trading partners and competitors.

  • Spotlight on Men's Wearhouse CEO

    The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.

    And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.

  • Four Trending Retailers to Watch

    New York -- Blue Apron. Dollar Shave Club. Real Real. Honest Company. All start-ups, all relative newcomers to the retail scene,  and all generating big buzz and sale increases — enough to place them among the top 20 fastest-growing e-retailers in a recent survey. What’s more, they are all pure players (at least for now).

    Here’s a brief snapshot of these four up and comers:
     

  • Sally Beauty takes a turn on the runway

    Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

  • More retailers dump Trump

    New York – Retailers are continuing to cut ties with real estate developer and Republican presidential primary candidate Donald Trump in the wake of his recent disparaging comments about Mexican immigrants.

    Following in the footsteps of Macy’s, off-price retailers T.J. Maxx and Marshalls have said they will no longer sell branded Trump apparel and accessories. And that’s not the end of it.  

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