Marketing Tactics

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

St. Louis –- Build-A-Bear Workshop Inc. swung to a profit in the third quarter of fiscal 2014 from a loss in the same quarter a year earlier. The retailer also announced that will open five pop-up stores for the 2014 holiday season, including one in Macy’s Herald Square flagship in New York City, and its State Street location in Chicago.   

Berlin, Germany –- Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.

Bloomfield Hills, Mich. --Taubman will offer a special "Frozen"attraction at 10 of its shopping centers across the country from Nov. 6-Dec. 24. The attraction comes a few days before Disney releases its "Frozen Sing-Along Edition" DVD on Nov. 18.

New York -- Real estate firm RKF announced that it has arranged a 5,900-sq.-ft. lease for Boardriders in Manhattan’s Meatpacking District. Located on the south block between Ninth Avenue and Washington Street at 408 West 14th Street, this will become the Quiksilver concept store’s first Manhattan location.  

St. Petersburg, Fla. –- HSN is offering a range of special events and deals for the 2014 holiday season. The interactive retailer will offer special “Black Friday” sale events on Nov. 7, 14 and 21, and also run its annual “Thanksgifting Weekend” event Thursday, Nov. 27 to Monday, Dec. 1 with special “Doorbuster” sale items.  

Washington, D.C. –- More than half of U.S. consumers plan to make at least some of their holiday purchases online this year.

Sunnyvale, Calif. –- Strong mobile revenue and proceeds from the sale of a portion of its stake in Alibaba Group Holding Ltd. helped Yahoo Inc. beat Wall Street estimates for earnings per share (EPS) and revenue in the third quarter of fiscal 2014. EPS totaled $0.52, up 62% from $0.32 the same quarter the prior fiscal year, and revenue grew 1% to $1.15 billion from $1.14 billion.  

Seattle –- VenueLabs is launching a free social listening tool geared for small businesses called AboutLocal. AboutLocal lets small retailers listen to and engage with customers in real time across hundreds of disparate channels.