Marketing Tactics

Macy’s to help clothe the needy
Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.
Build a Better Loyalty Program in the Digital Age
Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them -- expectations that retailers are struggling to meet.

Digital Challenges

Family Dollar sets Oct. 30 date for Dollar Tree vote

Matthews, N.C. -- Family Dollar Stores Inc. has set Oct. 30., 2014 as the date for stockholders to vote on a proposed merger agreement with Dollar Tree Inc. Family Dollar has not yet set the time or location of the vote.
Online retailer Adore Me grows 300% with Dotcom Distribution

New York –- Online lingerie retailer Adore Me has achieved 300% year-over-year growth in revenue while using Dotcom Distribution fulfillment and logistics solutions. Adore Me has leveraged Dotcom’s capabilities to adjust to increasing order volume to promote rapid growth and customer satisfaction.
Whole Foods Market launches first-ever national advertising campaign

Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.
IRI report: Trip frequency flat to negative in grocery and drug channels; basket size declines

Chicago -- More than 80% of shoppers visit three or more channels to carry out CPG shopping, according to IRI’s new Times & Trend report, “Channel Migration: The Road to Growth Has Many Lanes”.
West Elm to open in Washington, D.C.

New York -- West Elm, a division of Williams-Sonoma, will open a store in Washington, D.C. on Thursday, Oct. 23rd. Located in Logan Circle, the more than 14,500-sq.-ft. store will feature a curated selection of products made by artists located in the D.C. area through West Elm’s Local initiative, which taps into local entrepreneurship.
Store of the Week: The White Company, Norwich, United Kingdom
Hallmark to donate $1.5 Million to Toys for Tots

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
SKECHERS finds new beat with Ringo

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear. The new multimedia campaign featuring Ringo will begin in Spring 2015. World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.
Body scanners aren’t just for the TSA anymore

A company called Artec Group has developed 3D software and hardware that creates a potential revenue opportunity for retailers by allowing users to create miniature replicas of themselves.

The company has introduced the Shapify Booth which is capable of creating a full scan of a person or object in 12 seconds and then producing a detailed 3D model called a “Shapie.”
Gilt.com taps Cowan as CMO

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world.