Marketing Tactics

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

Brooklyn, N.Y. -- The design of West Elm’s upcoming store was inspired by a armory.

The retailer will open its ninth New York store on July 23. The 10,600-sq,-ft. store is located at Culver Road Armory, in Rochester.

Fort Worth, Texas – RadioShack, which came to the brink of disappearing earlier this year, will see its brand continue to live on thanks to new financing.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing totaling $75 million, consisting of a $50 million asset based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

Marbles: The Brain Store has chosen one of the country's smartest cities for its next brick-and-mortar location.

The company plans to open a new store in the Washington, D.C., area at National Harbor, the waterfront shopping and entertainment district on the Potomac River.

The new location is the third Marbles store to open this summer. Marbles also launched in Times Square in New York City and Myrtle Beach, S.C., marking its first location in the southern region.

Just as the agora in Ancient Greece was the central meeting place where the community could come together to purchase goods from the market, connect with their friends and learn about the latest news, so too are today’s modern shopping centers a place that connects local residents. Today, by leveraging their structure and location, shopping centers can go one step further to affect positive change in their local communities and the nation at large by back to make local residents’ lives better.

RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”