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Doritos crashing the Super Bowl again


Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand. From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips.

Two lucky winners will see their ads air for a global television audience of millions during the Super Bowl XLIX broadcast. The creator of the ad receiving the most fan votes will win a guaranteed $1 million grand prize, as well as a chance to work as a contractor onsite at Universal Pictures in Hollywood for one full year. The online submissions will be accepted till midnight, November 9.

The contest website — — features the official contest rules, as well as a "Creator's Tool Kit" that includes logos, photos, music and animations for inspiration, download and use.

The panel of judges includes Doritos brand executives, advertising professional and actresses-turned director Elizabeth Banks. Two spots will air during the Super Bowl broadcast, one selected by fan votes on and the other by the Doritos brand.

Each of the 10 Crash the Super Bowl finalists will win an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see.

PepsiCo's will leverage its long-standing relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade

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