Babies ‘R Us launches omnichannel holiday promotion

Wayne, N.J. –- Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program. Those who follow @BabiesRUs on Twitter can join on Tuesday, Nov. 11, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday.



Participants can ask questions, receive expert advice, and share their own insights and tips for the holidays as part of the online celebrations. Babies ‘R Us has also launched The Baby's First Christmas Gift Guide, with an expanded version available online.



Other holiday promotions include a "Baby's First Christmas" Sweepstakes, which customers can enter through Wednesday, Nov. 26 online, by mobile device or by sharing a photo on Twitter or Instagram at @BabiesRUs using the hashtags #BRUChristmas and #Sweeps.



In stores, customers can shop a dedicated "Baby's First Christmas" shop in Babies ‘R Us stores nationwide, featuring nearly 200 items including holiday-themed clothing, plush toys, gingerbread house kits, tree decorations, Santa hats and stockings.



Babies ‘R Us will offer holiday-related deals, promotions and other news throughout the season online and on Facebook, Twitter, Instagram and Pinterest.