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American Beagle returns


American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

"We had an enormous reaction to our April Fool's Day joke, and our customers were very clear about their desire for this product to become a reality," said Michael Leedy, chief marketing officer of American Eagle Outfitters, "Following the journey of this idea has been fun for our team and we are now excited to introduce real American Beagle Outfitters products to our customer."

The original April Fool’s Day joke earlier this year helped raise money and awareness for The American Society for the Prevention of Cruelty to Animals and has received an overwhelming public support and demand, according to the company. The canine collection that followed is designed to perfectly match the new AEO Holiday 2014 collection (for people). It features color-coordinated "Get Down" puffer and 'pupper' jackets and vests, matching Fair Isle knits and graphic beanies with slogans such as "woof" and "selfie," creating head-to-tail outfits that complement the style and personality of every pup.

"Just in time for the holidays, you'll be able to dress just like your best friend – man's best friend that is," said American Eagle Outfitters style director Preston Konrad. "This fun collection reflects the iconic elements of the American Eagle Outfitters brand reimagined for our favorite furry friends."

The limited-edition American Beagle Outfitters collection will be available in select American Eagle Outfitters stores and online at and ranges in price from $12.95 to $39.95.

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