New York & Company makes traffic investment

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

Greg Scott, CEO of New York & Company, said, "This year our shoppers can enjoy more than just our amazing fashion and gifts at great prices, they will also have a chance to win big by entering our $100,000 sweepstakes. But they need to put New York & Company on the top of their list and shop our stores early because only the first 200 shoppers in each store are eligible to win both the $100,000 grand prize as well as the $500 store prize."