Marketing Tactics

New York -- One of the nation’s most venerable children’s footwear brands has entered into a deal with Target. The brand is also updating its own in-store experience as it looks to align itself more directly with contemporary shoppers.

Stride Rite is launching Surprize by Stride Rite, an exclusive line of tyke-sized tennis shoes in Target, designed in partnership with Stride Rite.

Houston – Mattress Firm Inc. is giving its customers credit.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.