Marketing Tactics

New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

Englewood, Colo. -- Sports Authority will host grand opening events for its new and improved stores in the Las Vegas area on Saturday, Nov. 8, at 8 a.m.  

Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

San Jose, Calif. -- Verifone and MasterCard are providing Las Vegas taxi cab passengers with card-linked offers in a pilot program running from from Nov. 2-6. Targeted offers from merchants, in this case The Hard Rock Café on the Las Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals.   

By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

While hunger relief organizations are quick to point out that one in six American’s suffer from “food insecurity,” the Center for Science in the Public Interest is deriding retailers’ for contributing to the nation’s obesity epidemic.

The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them. 

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

Amazon made it even easier to find holiday gifts for technology lovers this year.   The company launched its annual Electronics Holiday Gift Guide (www.amazon.com/giftguide), a curated list of more than 500 top tech gifts of the season which features 3 times more deals than last year, with 10 deals on electronics items offered every day.