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Marketing Tactics

  • J.C. Penney starts Black Friday 5 p.m. Thanksgiving Day

    Plano, Texas -- The J.C. Penney Co. Inc. will open stores and begin its Black Friday sale activities at 5 p.m. local time on Thanksgiving Day. The company announced its plans via a tweet on the official JCPenney news account.   This start time is an hour earlier than the 6 p.m. Thanksgiving opening time of competing department stores Macy’s and Sears, and three hours earlier than the 8 p.m. opening time Penney used for Thanksgiving 2013.   

  • Tech Guest Viewpoint: Using E-Commerce to Boost In-Store Purchases

    By Brian Mell, BannerView  

  • Big Lots is mom’s new best friend

    Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

    The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs.  The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross. 

    In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays. 

  • Report: Call them “MALLENNIALS”

    The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

    89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.

  • New “Life” for Coca-Cola

    Coca-Cola Life, a new reduced-calorie beverage with a blend of cane sugar and stevia leaf extract, is hitting the stores nationwide. 

    Coca-Cola Life addresses the health concerns over sugary sodas.  The green-labeled can or bottle contains 35% fewer calories than Coca Cola Classic and is said to taste closer to the original than Diet Coke, which is sweetened with aspartame.  

  • Overstock takes aim at Amazon

    Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

    "We will analyze the results and cost benefits of this price war against Amazon and decide how long to continue the promotion. Right now it's scheduled to last through Cyber Monday," said Byrne.

  • A big change for retail’s Big Show

    The National Retail Federation has made a major change to the format and content of its annual trade show and convention, known as the Big Show, which is held every January in New York.

  • From Paris with love

    Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

    From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

  • JLL report: Three strategies retailers are using to attract holiday shoppers

    New data from JLL’s 2014 Holiday Sentiment Report, which includes feedback from 800 largely national or global retailers in JLL-managed shopping centers across the United States, suggests retailers are optimistic about store performance, but are fighting the “survival of the fittest” match.  

  • Forrester: Online holiday spending to rise 13% to $89 billion

    New York --Forrester Research said Monday it expects U.S. online sales to reach $89 billion in November and December. That's up 13%, or about $10 billion, over a year ago. But Forrester analyst Sucharita Mulpuru noted that the expected growth is not as high as it could be due to a few unique constraints, including fewer days between Thanksgiving and Christmas, and capacity constraints in the already constrained carrier networks.

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