Marketing Tactics

New York -- Ron Stoupa, a former Pep Boys and Bass Pro Shops marketing executive, has been appointed executive VP and chief marketing officer of, Sports Authority.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Colorado-based company operates 466 locations throughout the U.S. and Puerto Rico.

New York – Consumers mostly spent within their means during the 2014 holiday season. Only one-in-six Americans spent more than expected this holiday season, according to a new Bankrate.com report.  

This is consistent with readings in previous years. Millennials (Americans ages 18-29) were twice as likely as those ages 30-49 to have spent more during the holidays than intended. Overall, one-in-four Americans spent less than expected this holiday season.

Grapevine, Texas – GameStop is running its annual “Re-Fun Your Refund” program. Starting Jan. 26 and running through March 1, customers can use their tax refund to pick up video games or electronics.

GameStop is offering a variety of discounts and special offers for video games, consumer electronics, and accessories. For the second consecutive year, GameStop is partnering with H&R Block to bring exclusive GameStop deals to H&R Block Emerald Card holders and can be redeemed at all GameStop store locations or online.

Ann Arber, Mich. – Domino’s Pizza is launching its Domino’s Tracker digital order tracker for Samsung Smart TV. Domino's customers who have a Samsung Smart TV can track their order each step of the way, from the time it is taken, to when it is put in the oven and sent out for delivery.

This marks the first time that Domino's Tracker is available on any television platform. In order to use the tracking feature, customers must have a 2014 or newer Samsung Smart TV.

Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.

Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.