Marketing Tactics

Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.

Target Corp. is going high-tech with efforts to improve employee fitness. All 335,000 U.S. employees of Target will be offered free or subsidized wearable digital activity trackers from Fitbit Inc.

As part of the program, management will have a dashboard that can track individual employees by activities such as how many steps they take in a day. The basic FitBit Zip device will be provided free, or Target will help employees pay for a costlier FitBit wristband device.

Toys “R” Us and Kohl’s are among the first retailers to announce their holiday hiring plans this year, and the numbers are more or less the same as last year for both companies.

Toys “R” Us plans to hire 40,000 employees at its stores and distribution centers throughout the country (about 5,000 less than last year). The retailer also plans to allow seasonal workers the opportunity to take on significantly more hours than in previous years, while also continuing to provide extra hours to current employees.

The Container Store is teaming up with the Rhode Island School of Design on a creative contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

St. Charles, Mo. -- Cullinan Properties continues its growth in the St. Charles, Missouri, region with the announcement of three new restaurants joining the Streets of St. Charles.

Wasabi Sushi Bar and Picasso's Coffee House are targeted to open September 2015 and P.F. Chang’s China Bistro is expected to open in spring 2016. The restaurants will join a growing list of eateries at Streets of St. Charles: Prasino, Bar Louie, Tucano’s, Dewey’s Pizza, and Five Guys Burgers and Fries.