ShoeBuy, a global online retailer of shoes and clothing, is expanding into footwear manufacturing.
The company has acquired a minority stake in Boston Boot Company. Now, the complete Boston Boot Company product line will be available at ShoeBuy.com, bringing the brand to millions of shoppers. Financial details of the deal were not disclosed.
"We are excited to acquire a stake in Boston Boot Company to uniquely expand ShoeBuy's foothold in all things shoe-related,” said Mike Sorabella, ShoeBuy CEO. “Boston Boot Company, with its commitment to and passion for quality, brings a new business, new expertise and new opportunities to ShoeBuy. With both companies rooted in Boston and strongly committed to delivering a great customer experience, the fit was natural."