Marketing Tactics

It's time once again for confectionery and snack retailers, as well as manufacturers to come together for the Sweets & Snacks Expo, which is scheduled to be held May 19 through May 21 at Chicago's McCormick Place.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

Washington, D.C. – Valentine’s Day should be especially sweet for retailers this year. According to the National Retail Federation (NRF) Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on candy, flowers, apparel and more.

That figure is up 6% from $133.91 in 2013. Total spending is expected to reach $18.9 billion, a survey high.

Orlando, Fla. – Digital receipts solution provide FlexReceipts will provide its technology to  several independent retailers including denim retailer Paige USA, sportswear retailer TravisMathew, men’s clothier Milton’s, Rusty Del Mar Surf Shop and Robert’s China.

Santa Monica, Calif. -- Mall owner Macerich is hosting a large-scale, week-long public event at its Scottsdale Fashion Square property, as a tie-in to the NFL’s Super Bowl XLIX showdown on Feb. 1 between the Seattle Seahawks and the New England Patriots. Fan Fest Scottsdale, held Jan. 26-Feb. 1, is designed to attract thousands of fans converging on metro Phoenix for pro football's biggest game of the year.  

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

Overall holiday shopping season sales numbers have been rolling in, and the news confirms what many retail real estate analysts (including myself) suspected: 2014 holiday sales were strong. Nothing earth-shattering — but plenty good enough to chalk this one up as a win. There were some bright and not-so-bright spots (December sales were weaker than expected, for example, and numbers didn’t hit some of the more optimistic overall projections), but the takeaway is that we did see the anticipated increase that the industry was looking for.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Boston - ShoeBuy, a global online retailer of shoes and clothing, is expanding into footwear manufacturing. The company has acquired a minority stake in Boston Boot Company.

Now, the complete Boston Boot Company product line is available at ShoeBuy.com, bringing the brand to millions of shoppers. Financial details of the deal were not disclosed.