Marketing Tactics

Bon-Ton posts 5.3% rise in sales; CFO to exit
Holiday discounts helped Bon-Ton Stores post a robust increase in same-store sales.

The company said same-store sales for the nine-week holiday period ended Jan. 3 increased 5.3%. Total sales for the combined months of November and December were up 3.8%, the company said.

Kathryn Bufano, president and CEO, said the company was “pleased” with the numbers, but that a “highly promotional sales environment” tempered the impact of those improved sales on Bon-Ton’s profits.
Conn’s showing it ‘Cares’ about kids
Conn’s is launching a new philanthropic program to help improve the communities it serves by empowering children.

Conn’s Cares is the company’s first program to will galvanize every employee around a single cause at all Conn’s locations, the company said.

“Our vision is that Conn’s Cares will become an enduring investment in the children of the communities we serve,” said Theodore Wright, Conn’s chairman and CEO. “We are committed to the idea that every child should have an opportunity to succeed.”

Report: J.C. Penney turns page on sales strategy

The obituary for the printed retail catalog might have been a bit premature, if J.C. Penney is correct.

The retailer is reportedly bringing back its big glossy paper catalog after new evidence surfaced suggesting that print catalogs drive sales, the Wall Street Journal reports.
Walmart launches in-store tax refunds in cash

Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.
Walmart launches in-store tax refunds in cash

Walmart is hoping to increase the cash in in-store shoppers’ wallets this year by offering a new tax refund service.

Direct2Cash is a way for customers to collect their tax refunds in cash at stores this tax season. The service is an alternative for taxpayers who otherwise might get refunds via check or direct deposit.
Sportsman's Warehouse offers military discount

Sportsman’s Warehouse will honor those serving in the U.S. military and public safety occupations with a special promotion.

On Military and Public Safety Appreciation Day, Jan. 24, 2015, the stores will offer discounts of up to 20%. Firearms, ammunition, optics and electronics will be offered with a 10% discount.
Cypress Equities breaks ground on new park project

Spanish Fort, Ala. -- Dallas-based Cypress Equities has officially broken ground on a 3.5-acre park project, at Spanish Fort Town Center, in Spanish Fort, Alabama. The park is part of a major site enhancement plan, which also comprises upgraded building facades, a freshly designed sign package, along with new store and restaurant offerings.
Unilever and Sam's Club team up for dads

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.
N.Y. Times seeking profits in e-commerce

As media companies increasingly look for ways to boost profitability, the New York Times is leveraging its brand recognition by launching an overhaul of the New York Times Store.

The store is the online destination for shoppers seeking New York Times branded merchandise. But the new store will also sell personalized products that are curated for and recommended to each individual shopper, in addition to bestsellers like classic photography, newspaper reprints, sports memorabilia and books, as well as a wide selection of autographed and historical items.
Walmart and Virgin offer sinful wireless savings

Walmart and Virgin Mobile USA are teaming up on an aggressive effort to grow sales by leveraging the popularity of shared mobile data plans.

The companies have launched the industry’s first no-contract data sharing plans, available exclusively at Walmart.
Study: Retailers lead in modern marketing

Redwood Shores, Calif. – Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing. To assess marketing maturity across industries and demonstrate the business impact of modern marketing best practices, Oracle commissioned Forrester Consulting to conduct a global study of marketing decision-makers.
Bare Necessities taps Experian Marketing Services to optimize omnichannel customer interactions

New York - Online specialty apparel retailer Bare Necessities is using the Experian Marketing Suite to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system. The Experian platform integrates customer data from any source and channel into an always-fresh central repository or more effective targeting, triggering and personalization of marketing campaigns.