Fast-growing PGA Tour Superstore inks deal with Golf Channel

Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.



Under the agreement, “new product spotlights” and special features on custom fitting and other game-improvement services will be produced from PGA Tour Superstore’s new 50,000-sq.-ft. store in Orlando, Florida, which is located less than a mile from Golf Channel’s world headquarters. The partnership will also provide sponsorship of key PGA Tour event highlights on programming schedules.



“Our partnership allows us to leverage our national footprint in the U.S. and provides an opportunity to deliver authentic content and branding through programming and services that showcase our stores and our associates,” said Dick Sullivan, CEO and president, PGA Tour Superstore, which has 22 locations. “Golf Channel is the industry leader in delivering entertaining and informative golf content and with the most-affluent audience in all of television; their viewers are our demographic sweet spot. We are both focused on helping the avid golfer as much as the recreational player with their approach to the game, how to play and/or what equipment they need to improve their experience so this is the ultimate partnership.”



Golf sales have proven challenging to other retailers. Dick’s Sporting Goods’ Golf Galaxy division reported declines in its same-store sales in its last three quarters.



“The tremendous growth of PGA Tour Superstore is a sign of momentum within the golf industry and we look to support their continued success through our media platforms,” Knapp said. “This collaboration is a natural fit between two prominent brands dedicated to innovation within the game we love.”



PGA Tour Superstore is operated by Golf & Tennis Pro Shop, a subsidiary of AMB Group.