Marketing Tactics

New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

 According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.

Orlando, Fla. - Planet Hollywood, is transforming its Orlando flagship location into a four-story star-gazing observatory set to debut in spring 2016. The reimagined “Planet Hollywood Observatory” will overlook the heart of Downtown Disney with a newly-expanded outdoor terrace and bar.

New York -- Fitness buffs can shop and also get in a workout at Nike’s new women’s store at Fashion Island, in Newport Beach, California. The 6,000-sq-ft. plus space combines the best of the company’s women’s products with an in-store fitness studio.

The glass- and wood-paneled studio, the first for Nike in a U.S. retail location, features free group or personal fitness training sessions. It also enable customers to try out training and running footwear and apparel.

Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

Kohl’s is sponsoring a Milwaukee-area school grant program for the third year in a row.   The Kohl’s Cares Field Trip Grant Program gives more than $1 million in funding to schools throughout the metro-Milwaukee area.  

A new e-commerce startup is aiming to shift the paradigm in the world of online shopping with the release of a customizable deal dashboard.   Mytotefish.com offers a dashboard for users to organize their favorite stores (including coupons, sales and shipping deals) in one centralized location.   

The 2,200 store Bridgestone Retail Operations group is refining its approach to a key supplier relationship with a new deal involving Shell Lubricants Americas.

Beginning Jan. 1, 2016, Bridgestone Retail Operations (BSRO) said Shell would serve as its supplier of choice for automotive lubricants at the company’s more than 2,200 U.S. tire and automotive service centers.

Cranberry Township, Pa. -- Teen retailer rue21 announced the opening of its flagship, which is located less than one mile from its corporate office. The 8,000-sq.-ft. store includes apparel and accessories for both girls and guys as well as the chain’s newest and fastest-growing division, rue+ plus sizes. The merchandise mix also features fragrance, beauty and room decor.

Chicago – Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it. According to the 2015 Future of Retail Study from public relations firm Walker Sands, 30% of surveyed consumers said they would shop more online if they were able to try products on virtually.

About half (49%) of survey participants said they are willing to try the Oculus Rift VR headset when it is released in spring 2015, and 32% are interested in purchasing an Oculus Rift headset.

Ann Arbor, Mich. – Pizza retailer Domino’s, which recently shortened its name from “Domino’s Pizza,” is reportedly turning to social media to promote the name change and also locate out-of-date signs. According to the Chicago Sun-Times, Domino’s is encouraging consumers to upload photos of signs with the old Domino’s Pizza logo and name to Instagram using the hashtags #LogoInformants and #Sweeps.