Marketing Tactics

Northwest Arkansas isn’t the first place that comes to mind when the phrase “hotbed of start-up activity” is uttered, but organizers of a first-of-its-kind technology summit are looking to change that perception.

On November 10, more than 800 people are expected to gather at the John Q. Hammons Convention Center in Rogers, Ark., for the Northwest Arkansas Technology Summit, an event organized by the Bentonville/Bella Vista Chamber of Commerce and the Northwest Arkansas Council.

Aside from some massively complex challenges, retailer and consumer packaged goods marketers have never had it so good, according to Bob Fair, president of marketing applications

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.

Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need at PetSmart.

The retailer has launched a new natural pet food line called Good Natured. But the natural formulation of the food is not the only special feature of this new brand: It also has a charity component. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.

Specialty cosmetics retailer Urban Decay is taking a lively approach to online customer engagement.

Urban Decay plans to launch a new content-driven website later this fall using the FirstSpirit content management system. The new “UD All Access” site will complement Urban Decay’s existing Demandware-based e-commerce site with the intention of delivering a richer, more immersive and interactive experience

Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.

According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”

“I’ll try the red.” It’s a phrase heard in bars and restaurants across the globe. But in Nordstrom, at their tapas bar? It’s wine in a department store one week, and perhaps a pint or a flight at Bar Lamar in Whole Foods the next, because who could say no to a nice aperitif while picking up the weekly groceries?

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