Marketing Tactics

A new report from Nielsen offers concrete evidence that brands really can do well by doing good.

A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.

The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

Stadium Goods, an unusual new retail consignment concept dedicated to premium sneakers, launched on Monday with a multichannel format that includes a website and a flagship in New York City’s Soho neighborhood.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-colo

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

 Rite Aid on Tuesday announced that The Rite Aid Foundation is making a $25,000 donation to the Palmetto South Carolina Region chapter of the American Red Cross to help the victims, families and communities affected by last week’s severe flooding. 

The world’s largest social network is testing new e-commerce eatures, including a dedicated shopping section, Re/code reported. Facebook’s push comes as other social sites, including Twitter, are exploring social shopping.

Social commerce is finally here.

Various retailers and social media platforms have been experimenting with letting consumers make purchases directly from social networks for some time. But in the past few weeks a flurry of new and expanded social commerce options have been introduced.

Restoration Hardware unveiled its newest store concept, one aimed at a more modern sensibility than its existing stores.

The retailer says its new brand, RH Modern, aims to offer one of the most fully integrated assortments of modern furnishings, lighting and décor under one brand in the world. The multichannel business debuts with its own 540-page magazine-catalog hybrid, a dedicated website, and a significant retail presence, including a standalone RH Modern store.