Study: Shoppers receptive to virtual reality

Chicago – Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it. According to the 2015 Future of Retail Study from public relations firm Walker Sands, 30% of surveyed consumers said they would shop more online if they were able to try products on virtually.



About half (49%) of survey participants said they are willing to try the Oculus Rift VR headset when it is released in spring 2015, and 32% are interested in purchasing an Oculus Rift headset.



However, increased use of VR technology may drive more shoppers to digital retail channels as 22% of respondents said they would be less likely to shop in a store if VR technology became available.