Marketing Tactics

River Island is putting a new spin on fashion retailing at its store in Birmingham’s Bullring Shopping Centre. The U.K. retailer’s space is based upon the concept of ‘The Event,’ and it’s meant to convey the essence of being at a fashion show or art exhibit, with all the flexibility and “wow” factors inherent in such happenings.

Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

Target and Sports Authority are getting into the folding bike business, one of the fastest-growing segments in the $6 billion U.S. bike market.

The retail giants are adding Durban Bikes to their sporting goods assortment. “The demand for folding bikes is growing rapidly, and we’ve received immediate and enthusiastic interest in our product lineup,” said David White, managing director of Durban Bikes.

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

As retailers feel the pressure to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to enter the classroom.

GameStop is launching a new scholarship for its employees that would allow them or their children to go to college. The program is called “Power to the Scholars,” a reference to the “Power to the Players” slogan the company has popularized over the years.

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

The old expression, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,” was taken to heart at Whole Foods where a recent fundraising campaign will provide loans to help people improve their lot in life.

Whole Food held concerts and craft fairs and thousands of small events that raised $4.6 million with the goal of alleviating global poverty. To achieve such a lofty mission, the retailer isn’t donating money to food banks to provide hand outs, but rather using the dollars to fund a microlending campaign.

New York -- Sears Holdings Corp. is hoping to spark a turnaround in its struggling Hometown and Outlet Stores division with a 51-store refresh program that starts with seven stores in Arizona.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

Canton, Mass. -- Dunkin’ Brands Group had a slam-dunk first quarter, with first quarter profit growth of 11.7%, a revenue increase of 8.1%, and U.S. same-store sales growth of 8% in its Baskin-Robbins unit. The Dunkin’ Donuts segment saw same-store sales climb a more modest 2.7%.

The chain added 79 net new restaurants worldwide during the quarter, which included 78 Dunkin Donuts in the U.S.

Bentonville, Ark. -- Global responsibility and sustainability continue to be priorities for Wal-Mart Stores Inc.  The company filed its proxy statement ahead of its June 5 annual shareholders meeting, and also issued its annual report, and the 2015 Global Responsibility Report and Global Compliance Program Report.

The Global Responsibility Report outlined social and environmental work over the past year.  Accomplishments, according to the company, include: