Kay Jewelers creates a perfect Mother's Day promotion

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

"The jewelry category has always been where customers turn to commemorate important relationships, and there is no bond more special than the one between a mother and child," said Ed Hrabak, president, Kay Jewelers. "With the introduction of Miracle Links, there is now a signature gift to celebrate the birth of a child and growth of a family. We are thrilled to be launching the collection in time for Mother's Day, and excited for our guests to experience it firsthand."

The innovative collection celebrates the most important event in life and offers a perfect gift for welcoming a first born or celebrating the entire family. The Miracle Links collection is designed around the circle shape, as it is a well recognized symbol of unity and harmony – sentiments commonly associated with family and the unbreakable bond it represents – while also reflecting that a mother's love never ends, always protects and forever endures. The circle charms are interlinking – a large circle represents the mother and smaller circles, which attach to each other, represent each of her children – allowing a mother to add links each time her family grows.

The Miracle Links collection is available in a variety of styles, meticulously crafted in white, yellow and rose gold (both 10K and 14K) as well as sterling silver. The collection also includes select designs accented with diamonds.

Signet's Sterling Jewelers Division operates Kay Jewelers among its over 1,500 stores in all 50 states and has more than 19,000 employee team members.