The Great One joins Sears Canada brand team

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

In addition to the Gretzky collection, Sears Canada said in Spring 2015 it will introduce Cherokee casual fashions for the entire family and the Liz Lange Maternity Wear line. The product announcements were made in conjunction with the release of voting results from the annual shareholders meeting in which all eight directors were re-elected.

Sears Canada operates 172 corporate stores, 201 Hometown stores and more than 1,300 catalog and online merchandise pick-up locations.