Marketing Tactics

St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

New York -- High-profile retailers can make a high-impact difference when they use their clout to do good.  

Case in point: Ann Inc., parent to Ann Taylor and Loft, donated more than $4.3 million to the Breast Cancer Research Foundation to fund groundbreaking cancer research. The brands parlayed successes from the 2014 spring and fall campaigns and have brought the company's total corporate donation to $22.3 million in the past 10 years.

Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.

Apple Inc. CEO Tim Cook said the launch of the company's new watch has been "overwhelmingly positive" just as another seemingly unstoppable surge of iPhone and App Store sales helped Apple Inc. post a 33% increase in profit for the second quarter, setting a record for its best March quarter ever.

Toronto – Sears Canada Inc. is reportedly reducing some departments while expanding others in a move to capitalize on the retreat of Target from the Canadian retail landscape. According to the Toronto Globe & Mail, Sears Canada plans to stop selling electronics altogether while also reducing its tool and hardware assortment by more than 50%.

London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.

Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.
 

Hackensack, N.J. – Frequency of customer visits and customer delight are crucial indicators of customer loyalty. According to a new survey of 1,000 adult U.S. consumers from branding firm Strativity Group Inc., almost 40% of customers interact with their favorite company at least weekly.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

Seattle – Net earnings rose 16% to $494.9 million in the second quarter of fiscal 2015 from $427 million a year earlier at Starbucks Corp. Cost of sales grew at a slower pace than extremely strong revenue growth, which helped boost profits.

Starbucks plans to open 1,650 net new stores globally during fiscal 2015. This includes 600 new stores in the Americas, half licensed; 200 new stores in Europe/Middle East/Africa, primarily licensed; and 850 new stores in China/Asia-Pacific, primarily licensed.

West Des Moines, Iowa - WineStyles Tasting Station, a boutique wine and craft beer retail chain, is launching expansion plans to grow its national footprint. The company currently has more than 20 locations across the country, and aims to grow the business to nearly 50 stores during the next several years through franchising.