Marketing Tactics

CVS campaign urges shoppers to fill their bags
CVS wants customers to fill their bags, so the drugstore chain is kicking off a "Fill Your Bag" promotional event in all of its 7,800 stores.

To participate, members of the ExtraCare program can scan their cards at the ExtraCare Coupon Center from April 26 to May 23 to receive a 30% off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag that is free with purchase.
Publix fishing for more sustainable seafood
With more than 1,000 stores in the Southeast, Publix Super Markets celebrated Earth Day with a $160,000 effort to make shrimp aquaculture more sustainable.

The grocery chain says it is focused on improving the conditions associated with shrimp aquaculture. The donation to the Sustainable Fisheries Partnership will fund research to improve fisheries and help shrimp aquaculture in southeast Asia become more sustainable.

Macy's gets intimate with Heidi Klum

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."
IRI Summit 2015 shakes up Austin

The IRI Summit 2015 conference this week in Austin is helping senior manufacturers and retailers find growth in CPG manufacturing, retail and health care.

The program highlights strategies for finding growth opportunities with shoppers via cutting-edge content and analytics, technologies and retail best practices.
Pandora opens shops in collaboration with Disney Parks and Resorts

Baltimore -- Pandora Jewelry, in collaboration with Walt Disney Parks and Resorts, has opened dedicated shops within two Disney merchandise locations: Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d'Orleans in Disneyland park in California.

Both locations carry Pandora’s newly released spring 2015 Disney jewelry collection and the Disney Parks collection, as well as the brand’s full assortment of jewelry.
Tanger Outlets at Foxwoods Resort Casino to open May 21

Greensboro, N.C. -- Tanger Factory Outlet Centers and Foxwoods Resort Casino announced that Tanger Outlets at Foxwoods will celebrate the new center's grand opening on Thursday, May 21 kicking off at 10 a.m. with an official ribbon cutting hosted by Drew and Jonathan from the hit show, Property Brothers. The festivities will include a design workshop with the Property Brothers, an Instagram Tech Lounge, as well as special savings and giveaways.
NPD: Online, smaller metro markets driving apparel sales

New York -- New York and Los Angeles may be the largest U.S. markets in terms of apparel sales, but online and smaller markets such as Orlando, Florida, and Washington, D.C., are the top markets driving both growth rate and dollar volume increases for the industry, according to global information company The NPD Group.

Both Orlando and Washington had strong performance across in-store and online channels.
Target responds to Lilly Pulitzer frenzy and angry customers

New York -- Target Corp. is responding to customers frustrated by their inability to buy items from the chain’s Lilly Pulitzer collection. The limited-edition line went live in the stores and online Sunday morning, with most of the items selling out within minutes.
ECRM expands horizons with media deal

Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.
GameStop pulls out the stops for Ronald McDonald House

Video game retailer GameStop is lending its support to Ronald McDonald Houses by donating 180 free PlayStations.

The retailer, in conjunction with Sony Computer Entertainment America, says it plans to donate a PlayStation 4 gaming bundle to all Ronald McDonald Houses in the United States.
Sportsman's Warehouse expands in Oregon

Sportsman's Warehouse is resorting to a cash giveaway to ensure a strong crowd at its newest store as it expands in Oregon.

To celebrate the grand opening, the first 200 families through the door will receive a free Sportsman's Warehouse $20 gift card and Sportsman's Warehouse hat. When the doors open at the Sportsman’s Warehouse in Klamath Falls, Ore., the store will be the retailer’s sixth location in the state of Oregon.
Ugg goes surfer chic with new Hawaiian line

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.